The concept of the project was to ask the artists to create a piece that depicted their interpretation of what they foresee for the “Future of British High-Streets” - The artists took time to think about how we consume commercial items, and what implications it might have for small and local businesses.
The Rehab Centre:
To help consumers break free from the snare of the convenient but addictive online retail giants, fintech company iZettle opened a one-of-a-kind ‘rehab’ centre in London called the ‘Giant Corp Rehab Centre’. Run by trained therapists, the facility offers a variety of interactive sessions to make consumers think twice about their shopping habits, realise the damage it’s having on the high street and urge them to swap their ‘one-click’ cravings for local love.
Sessions includd ‘meditative box therapy’ (a repetitive, stress-busting session where participants literally flatten their addiction by crushing hundreds of cardboard delivery boxes from Giant Corp), ‘digit distraction’(a session that teaches participants why they are so compelled to hit that ‘click to buy’ button and how to control their finger urges) and ‘shock therapy’ (an eye-opening art display by illustrators (which included our Elena & Will!) depicting the bleak futures facing the British high street).
The artists were ask to create a piece alongside a small description of what their visions for the future world of retail would be; please see artwork below:
“Buy Unique” Elena gumeniuk
Elena has envisaged a world where the future London high-street is a vast landscape of containers, with the consumer styled in a similar mass produced way, leading to the loss of identity and the uniqueness of a person. Elena took inspiration for this piece from web interfaces, to give the feeling of a high-street that’s morphed into the structure of the online shopping experience in real life.
“Dystopian van” william exley
Description: "William envisages the world when the last shutter goes down on the high street, and the Delivery Van will be all that is left to ferry our next-day packages across the Dystopian Wasteland.”
Artists: Elena Gumeniuk & William Exley
Art Direction: iZettle & This Is Cow PR
Date: October 2018