Alongside a small group of creators and influencers (also know as the #CupCollective crew) Elena's animation visualises the stories of the "Football Fan" and the different journeys that take place along the way; from the gamer in their bedroom, to the final at wembley.
Watch her animation below:
As part of the project, Elena was also commissioned to create a limited edition art print that would be given away during the FA cup, you can see the image here:
Artist: Elena Gumeniuk for Roar Illustration Agency
Art Direction: Mischief PR
Client: Emirates FA Cup
Date: April 2018